Case Study - Customer/Product Profitability

Company Background 

Industry - Manufacturing and Distribution

A top North American snack food private label supplier that uses advanced technology with innovative packaging solutions. 

Business Issue

To maintain their status as an industry leader and to continue their growth trajectory, the Client desired to impact their bottom line by finding ways to improve their profitability. To do so, they realized they needed to look beyond traditional financial reporting if they were to truly realize the profitability of their customers and products and uncover those improvement opportunities. 

Vizion's Solution for Client Sucess

The Vizion360® Customer/Product Profitability App uses data obtained from sales and finance departments to provide access to precise profitability statistics. To do so, we worked with the client to develop and refine customer and product profitability calculations by understanding and allocating fixed, variable and semi-variable profitability factors.

More accurate profitability calculations enable a better understanding of the true costs of processes, a better understanding of overhead and an ability to improve product mix management and make better informed pricing decisions.  

  • Implemented a new data warehouse, our Vizion360® Impact Portal and delivered Microsoft Power BI to provided our client with a powerful analytics platform to make more fully informed business decisions and the ability to perform highly granular, customer and product level analyses.
  • Decision-makers can analyze data at a moment’s notice without having to understand the technologies that drive the system.
  • Greater visibility and understanding of their customer base and products, allowing them to identify their most/least profitable customers and any customers that might be at risk.
  • Helped identify and correct unidentified or “unknown” journal entries which led to better processes and business rules throughout the organization.
  • Exposed hidden/unknown expenses and false/inaccurate time reporting.
As your partner, we can help!

We turn your company-wide data into actionable insights that can take your organization from good to industry leading!

Vizion's Solutions will...

  • Grow the Top Line
  • Improve Profitability
  • Increase Productivity
  • Manage Risk

See our Customer Product Profitability Analytics Solution Sheet for more detailed information or Contact Us!

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